The Coffee Industry is Changing — Are You Ready to Grow?
We Help Coffee Business Owners, Operators & Professionals Build Profitable, Sustainable Businesses & Careers.
Shifting consumer expectations and market conditions, AI and automation are reshaping the coffee business. Whether you run a coffee shop or chain, manage a roasting business, or are growing your career in the industry, adapting to change is essential.
Maybe you're:
A business owner looking to increase profits, lead effectively, and scale with confidence.
A coffee professional ready to step into leadership, transition roles, or advance your career.
Feeling stuck, overwhelmed, or unsure of your next move.
The old ways of running coffee businesses and careers aren't enough anymore. You need a new approach—one that aligns your strategy, leadership, and technology use for long-term success.
Now is not the time to stay still.
The Coffee Industry is Evolving—Are You Ready?
Key shifts happening right now in the coffee industry:
Rising costs & tighter margins – Profits are getting squeezed.
Hiring & team challenges – Leadership & culture make or break success.
Consumer behavior is shifting – Customer loyalty is harder to maintain.
AI & technology are reshaping businesses – Those who adapt will thrive.
The Opportunity:
The businesses & careers that will succeed in the next decade will be the ones that:
Master personal performance (focus, execution, and leadership).
Build strong relationships (leading teams, influencing, and selling).
Develop business intelligence (profitability, customer retention, and scaling).
Now is the time to take control.
Our Unique Approach – The More Than Beans Method
Most coaching focuses only on business tactics—but real success starts with YOU.
💡
Personal Mastery
Improve your focus, time and engergy management and maximise your personal performance.
🤝
Relationship Mastery
Strengthen your leadership, team building, communication, influence, and sales skills.
📊
Game Mastery
Business growth fundamentals, strategy, execution, and technology AI-driven opportunities.
Don’t worry we are focused on simplicity, whilst the initial review covers everything we will then identify which lever or levers to pull first to create your own personalised coaching program
We take a person-first approach, because business and career success starts with the individual.
Who This is For (And Who It’s NOT For)
This IS for you if:
You’re a coffee business owner, operator or professional looking to grow.
You’re ready to take action and commit to building success.
You want clarity, strategy, and execution support to achieve your goals.
This is NOT for you if:
You’re not open to coaching or feedback.
You want quick fixes without the effort.
You believe passion alone will grow your business or career.
Real Stories, Real Results
I’ve worked with Tom both in building my deli and coffee businesses and as I progressed in my career in the coffee industry. He has a rare ability to help you find clarity and a way forward without simply handing you the answers.
Dale Bently
Coffee Business Owner
I’ve worked with Tom closely over the last 15 years—first as I turned around and successfully sold my coffee shop and event catering business, and more recently as I built my vegan meal delivery company as Managing Director.
Russell Johnson
Coffee Business Owner
I worked with Tom when I was launching my coffee-based event business, Tom was instrumental in helping me find clarity and direction. He didn’t just offer advice—he asked the right questions, challenged my assumptions, and helped me define a growth path based on my own terms and vision.
Sam Fletcher
Coffee Business Owner
Got Questions? Here’s What You Need to Know.
How does the coaching process work?
We start with a clarity session to diagnose bottlenecks and opportunities. Then, we create a strategy and execution plan tailored to your business or career.
Who is this for?
We work with coffee business owners and operators who want to scale and grow their business and coffee professionals who want to grow in their careers.
What makes this different from other coaching?
Most coaching only focuses on business strategy. We take a human-first approach—helping you improve your execution, leadership, and relationships so your strategies actually work.
Do I need to own a coffee shop to join?
No! We work with owners, operators, roasters, managers, and coffee professionals across the value chain.
How do I get started?
Running a Coffee Business is Tough—But You Don’t Have to Do It Alone.
Take Control of Your Coffee Business & Scale with Confidence.
The coffee industry is changing fast, and the way you run, lead, and grow your business needs to evolve with it.
Maybe you're:
Overwhelmed, constantly working in the business instead of on it.
Struggling with tight margins, rising costs, and profitability pressures.
Finding it hard to hire, retain, and lead a high-performing team.
Lacking a clear roadmap for sustainable growth & scaling.
Unsure how to adapt to industry shifts, technology, and AI-driven opportunities.
If this sounds like you, you're not the only one — and you don't have to figure it all out on your own either.
Our Simplicity Promise:
Don’t worry we are focused on simplicity, whilst the initial review covers everything we will then identify which lever or levers to pull first to create your own personalised coaching program
The Biggest Challenges Facing Coffee Business Owners Today
💬 What Owners Are Saying:
❌ "I’m stuck in the daily grind—there’s no time to focus on growth."
❌ "I know I need to make changes, but I don’t know where to start."
❌ "Finding and keeping good staff is impossible."
❌ "Margins are getting squeezed, and I don’t know how to increase profits."
The Real Issue?
Most owners hit a plateau because they:
🚧 Lack clarity—Not sure what’s holding them back or where to focus.
🚧 Haven’t built a real strategy—Reacting instead of planning for long-term success.
🚧 Struggle to execute—Too busy running the business to implement changes.
🚧 Underutilize technology—Not leveraging AI, automation, or data effectively.
🚧 Haven’t mastered leadership—Team performance is inconsistent, delegation is difficult and staff turnover is high.
If this sounds familiar, let’s fix it.
The More Than Beans Business Growth System
🟢 Personal Mastery – Optimizing focus, energy, leadership.
🟡 Relationship Mastery – Strengthening team collaboration, influence, and leadership.
🔵 Game Mastery – Business growth fundamentals and technology enablement.
More Than Beans Coaching Program
For Coffee Business Owners & Operators Ready to Lead, Grow, and Scale—Without Burnout
Who This Is For
This is for coffee shop owners, roasters, and operators who are serious about building a profitable, sustainable, and fulfilling business—one that grows without running you into the ground.If you're tired of feeling stretched thin, constantly firefighting, or unsure of the next steps to scale effectively, this programme is designed for you.
What You’ll Get
A proven, personalised roadmap designed to help you master:
Personal Mastery: Strengthen the mindset, habits, and leadership skills you need to perform at your best.
Relationship Mastery: Build trust, influence, and alignment with your team, suppliers, and key partners.
Business Growth & Scale: Master pricing, profitability, operational efficiency, and long-term strategy.
AI & Technology Opportunities: Identify the right tools and innovations to enhance your business. We help you find the right experts to execute effectively, so you invest in the right solutions—at the right time.
How It Works
🔹 12 Months of Structured Growth – Because meaningful, lasting change doesn’t happen overnight. But we’ll identify quick wins from the start.
🔹 Quarterly Objectives & 4-Week Sprints – Your personal and business growth will be broken into structured, actionable steps so you’re always moving forward.
🔹 Customised to You – No cookie-cutter solutions. We’ll assess where you are, what’s holding you back, and where the biggest opportunities lie—then create a personalised roadmap to ensure you’re focused on the right thing, at the right time, in the right way.
Why This Matters
You can have all the strategies, tactics, and business plans in the world, but if:
❌ You’re stretched too thin and overwhelmed, nothing gets executed properly.
❌ Your team isn’t aligned, you’ll be stuck doing everything yourself.
❌ Your relationships with suppliers, partners, and key players aren’t strong, your growth will always be limited.
This programme brings together business growth, personal mastery, and relationship excellence—because the strongest coffee businesses aren’t just built on great products, but on great people and great leadership.
How to Get Started
Let’s map out your next steps and see if this programme is the right fit for you.
How We Help Coffee Business Owners Succeed:
1️⃣
Clarity
Diagnose bottlenecks, identify opportunities, and define priorities.
2️⃣
Strategy
Build a customized roadmap for growth & profitability.
3️⃣
Execution
Coach you as you Implement strategies providing accountability & support.
What You’ll Gain
What You STOP Feeling:
❌ Stressed & overwhelmed trying to run everything alone.
❌ Frustrated by inconsistent staff performance & hiring struggles.
❌ Lost in financial uncertainty, unsure if you’re making real profit.
❌ Stuck in daily operations instead of focusing on business growth.
What You GAIN Instead:
✅ Clarity on what’s holding you back and how to fix it.
✅ Stronger leadership – Confidently hire, train, and retain great staff.
✅ Increased profitability – Pricing strategies, smarter financial management.
✅ More time & freedom – Build a business that runs without you being in every detail.
Who This is For (And Who It’s NOT For)
This IS for you if:
You’re ready to take your coffee business to the next level.
You’re willing to take action and implement real strategies.
You want to lead better, increase profits, and build a stronger business.
This is NOT for you if:
You’re not open to coaching or feedback.
You want quick fixes without effort.
You believe passion alone will grow your business.
Love Coffee and the industry, But Unsure About how to maximise your Career?
The coffee industry is changing fast, and the way you run, lead, and grow your business needs to evolve with it.
Maybe you’re:
Feeling stuck in your career, unsure how to take the next step.
Interested in leadership, but lack the confidence & skills to move up.
Looking to earn more, take on more responsibility, or transition roles.
Seeing how AI & technology are changing the industry and want to stay ahead.
You don’t have to figure this out alone.
The Challenges Coffee Professionals Face
The Challenges Coffee Professionals Face:
Feeling stuck—Uncertain about career direction or next steps.
Struggling with leadership & influence—Finding it hard to stand out or lead teams.
Industry changes—Wondering how AI, automation, and digital trends affect job security.
Balancing passion with financial growth—Wanting a fulfilling career while increasing income.
What Industry Professionals Are Saying:
"I don’t know what’s next for my career."
"I want to step into leadership, but I don’t feel ready."
"I need better communication, confidence, and management skills."
"I love coffee, but I want more opportunities to grow."
The reality? Many coffee professionals hit a career plateau because they:
Lack clarity—They’re unsure what opportunities exist or what their next step should be.
Haven’t built leadership & influence skills—They’re great at their job but struggle to get noticed for promotions.
Don’t know how to increase their value—They want to earn more but aren’t sure how to stand out.
Feel behind on industry changes—Technology, AI, and new trends are reshaping roles.
If this sounds familiar, let’s fix it.
The More Than Beans Solution:
Personal mastery—Develop focus, career clarity, and execution skills.
Leadership & influence—Learn to lead, communicate, and gain recognition.
Career strategy—Create a roadmap for long-term growth and success.
Technology enablement—Use AI and digital tools to enhance productivity.
The More Than Beans Career Growth System
We help coffee professionals gain clarity, develop leadership skills, and execute career growth strategies.
💡
Personal Mastery
Increase confidence, leadership, and execution skills.
🤝
Relationship Mastery
Improve communication, influence, and leadership.
📊
Game Mastery
Learn career growth strategies & use technology for an edge.
More Than Beans Career Optimiser Programme
From Stuck to Leading: The Fast-Track for Coffee Professionals Who Want More
Who This Is For
This is for coffee professionals who are already in or ready to step into managerial and leadership roles—whether you’re a supervisor, manager, trainer, or ambitious leader looking for your next big step.You’ve put in the work. You know your craft. But you want more—more influence, more opportunities, and more control over your future.If you’re tired of feeling stuck, overlooked, or unsure how to break through to the next level, this programme will give you the tools, the strategy, and the confidence to make it happen.
What You’ll Get
A clear, personalised roadmap to accelerate your career, master leadership, and unlock new opportunities:
Personal Mastery: Develop the mindset, habits, and self-leadership skills that separate top performers from the rest.
Relationship Mastery: Build stronger connections, improve communication, and position yourself as a leader in the eyes of key decision-makers.
Game Mastery - Career Growth Fundamentals: Go beyond your role—understand how businesses grow and scale so you can expand beyond role expertise into business growth expertise.
AI & Technology Awareness: Learn how to identify and use AI and automation to work smarter, increase impact, and open doors to new career opportunities.
How It Works
🚀 12 Months of 1-on-1 Coaching – A full year of monthly personalised coaching calls designed to keep you focused, accountable, and moving forward.
🚀 Quarterly Objectives & 4-Week Sprints – A structured approach that breaks your growth into clear, actionable steps so you make progress every month.
🚀 Tailored to You – No generic career advice. We assess your current position, identify roadblocks, and develop a step-by-step plan to ensure you're working on the right thing, at the right time, in the right way.
Why This Matters
You can be highly skilled in your role, but if:
❌ You lack confidence and clarity, opportunities will pass you by.
❌ Your relationships with the right people aren’t strong, your growth will stall.
❌ You don’t understand how coffee businesses operate and scale, you’ll struggle to step into leadership.
❌ You ignore AI and technology, you risk falling behind in an industry that’s evolving fast.
This programme helps you master yourself, build key relationships, and gain a strategic understanding of business growth—so you can create career opportunities on your terms.
How to Get Started
This isn’t a sales call—it’s a quick, no-pressure conversation to:
Ensure this programme is the right fit for where you are and where you want to go
What You’ll Gain
What You STOP Feeling:
❌ Uncertain about your career direction or next step.
❌ Overlooked for leadership or higher-paying roles.
❌ Stuck in the same routine, without a clear growth plan.
❌ Worried about AI & technology changing your job.
What You GAIN Instead:
✅ Clarity on where you’re headed and how to get there.
✅ Leadership skills to influence, manage, and earn more.
✅ A personalized career strategy that puts you in control of your future.
✅ Confidence & visibility—Stand out for promotions and higher-value roles.
Who This is For (And Who It’s NOT For)
This IS for you if:
You want to grow your career in the coffee industry.
You’re ready to step into being a leader, taking responsibility for your growth, and taking on higher-impact roles.
You want more career opportunities, income, and the confidence to pursue them.
This is NOT for you if:
You don’t want to grow or take on new challenges.
You aren’t open to coaching, feedback, or exploring new perspectives.
You believe career growth happens by luck and not by strategy and action.
Love Coffee? Love Stories? Join the More Than Beans - Celebrating Coffee From Farm To Cup Substack.
Why Subscribe?
The coffee industry is full of incredible stories—from farmers to baristas to business owners, operators, professionals and everyone involved in between.
Do you want to hear real stories from people shaping the coffee world?
Curious about the business, culture, and future of coffee?
Love insightful conversations on leadership, personal development, business and professional growth?
Then More Than Beans is for you.We are working to collect as many stories as possible from the amazing people that make the coffee industry what it is. If you want to share yours or recommend someone we should speak to please contact us today
What You’ll Get
We help coffee professionals and business owner and operators gain clarity, develop leadership skills, and execute career and business growth strategies.
📬
Behind-the-scenes coffee industry stories.
📚
Insights into business, leadership, and career growth in coffee.
🎙
Articles showcasing coffee business owners, operators and professionals from farm to cup
The Coffee Industry is Evolving—Let’s Stay Ahead Together.
More Than Beans isn’t just a newsletter. It’s a community for coffee professionals and business owner and operators who love what they do and want to thrive in an industry and world that’s constantly and rapidly changing.
More Than Beans
It's not just about Coffee
It’s About People, Growth, Success & Celebration.
The Coffee Industry is Evolving. AI, automation, and shifting customer expectations require a new way of thinking. Success is no longer just about great coffee—it’s about how you grow as a leader, business owner, or professional.
Personal mastery—How you manage focus, energy, and execution.
Relationship mastery—How you build strong teams, influence, and collaborate.
Business growth fundamentals—How to scale, retain customers, and increase profitability.
Technology utilization—How to leverage AI and automation to gain a competitive edge.
Whether you own, operate, or you work in the coffee business, we will work with you to succeed now and into the future.
Why More Than Beans Exists
Coffee is more than a drink—it’s a craft, a community, and a business that changes lives.But let’s be honest… it can be tough and that passion alone isn’t enough to succeed in today’s coffee industry.📌 Coffee business owners are dealing with rising costs, team challenges, and tight margins—struggling to balance passion with profitability.
📌 Coffee professionals are feeling stuck in their careers—wondering how to step up, earn more, or transition to bigger opportunities.More Than Beans was created to help you thrive.
Through coaching, we help business owners and professionals gain clarity, build smart strategies, and execute effectively—so they can build profitable businesses and fulfilling careers.
Tom Moffatt Founder and Head Coach
My Story:
I am Tom Moffatt and having worked in and around the hospitality industry for over 20 years, I’ve seen firsthand what makes coffee businesses and careers succeed—or fail.
I’ve helped businesses scale, turn around struggling operations, and worked with professionals to grow their careers.
More Than Beans exists to bridge the gap between passion and business and professional success.
I've had a diverse career in coffee, the food & beverage and hospitality business, business owner education, training and coaching. In that time working with owners, operators, and professionals across the coffee and non coffee industry to develop and grow. I think i've just about seen it all.
I started managing a 10-store coffee chain at just 20 years old—learning firsthand the challenges of leadership, operations, and profitability. We later successfully converted these to a scalable concept and opened new stores in this model too.
I led a major coffee shop transformation, improving margins, streamlining operations, and making businesses more profitable.
I’ve worked in startups, franchises, and established coffee brands, understanding the patterns of success and failure in the industry.
I became a business and leadership coach, and later built a growth agency for Australia's leading small and medium sized business coaching company, in the process helping 100's of businesses grow.
What I learned?
Success in coffee isn’t just about business tactics—it’s about people, leadership, and execution. That’s why More Than Beans takes a human-first approach to growth.
I respect you as the expert in your business and career and we are there to share, unpack and facilitate your growth on your own terms not ours.
What Makes Our Coaching Different?
Most coaching programs only focus on business strategy or tactics — but that’s not enough.
💡 Why because Business success starts with YOU.
💡
Personal Mastery
Your energy, focus, leadership, and execution skills.
🤝
Relationship Mastery
Your ability to hire, lead, influence, and collaborate.
📊
Game Mastery
Business growth strategies & smart technology adoption.
This holistic approach ensures you’re not just “working harder” but working smarter, leading better, and scaling faster.
Who is our Coaching For
Business Owners & Operators → Who want to grow, lead, and scale profitably.
Coffee Professionals → Who want to advance their careers & leadership skills.
Testimonials
I’ve worked with Tom both in building my deli and coffee businesses and as I progressed in my career in the coffee industry. He has a rare ability to help you find clarity and a way forward without simply handing you the answers.What sets Tom apart is that he fully respects you as the expert in your own business and career. Whether I was facing challenges, making big decisions, or simply needing the confidence to take the next step, he always helped me uncover the right path and move forward with certainty.Whether you’re going through a tough time or thriving, Tom knows exactly how to help you find the answers you need—and get to work.
Dale Bently
Coffee Business Owner
I’ve worked with Tom closely over the last 15 years—first as I turned around and successfully sold my coffee shop and event catering business, and more recently as I built my vegan meal delivery company as Managing Director.Through both ventures, Tom provided the space to navigate challenges with more clarity and confidence. He helped me identify bottlenecks, spot opportunities, and work through decisions in a way that ensured I was always building the business I wanted—not just reacting to circumstances.Whether facing difficult moments or celebrating major wins—like selling my first business and raising capital for my current one—Tom has always been in my corner, helping me think bigger and move forward with certainty.
Russell Johnson
Coffee Business Owner
I worked with Tom when I was launching my coffee-based event business, Tom was instrumental in helping me find clarity and direction. He didn’t just offer advice—he asked the right questions, challenged my assumptions, and helped me define a growth path based on my own terms and vision.15 years later, I still go to Tom when I need to work through challenges or refine my thinking. His ability to cut through complexity, provide perspective, and champion both me and my business has been invaluable. Having him in my corner has made all the difference as I have grown The Barista in a sustainable way.
Sam Fletcher
Coffee Business Owner
I've worked with Tom across multiple projects over the years—both as part of my businesses and in a one-on-one coaching capacity.He was instrumental in launching our Coffee Bar concept and successfully rolling it out across multiple sites. A decade later, he led a full performance review of our coffee retail business, directly driving a significant increase in profitability within 12 months.Beyond specific projects, Tom’s ability to listen, challenge thinking, and create the space for real clarity has been invaluable. Over 20 years of navigating the highs and lows of business, he’s been a constant source of insight and support—helping me think bigger, move faster, and make better decisions.What sets Tom apart is his rare combination of real-world experience in growing, stabilizing, and leading businesses—paired with elite-level coaching skills. He doesn’t just offer advice; he helps you uncover the best path forward and take action with confidence.
Christian Avramides
Coffee Business Owner
After a year of running our café, we knew we had something good—but we wanted to make it great. That’s where Tom came in. He helped us zero in on the numbers that truly drive profit and build an operating system that allowed the business to run smoothly without us having to be there 24/7. What stood out most was his ability to empower us as the experts in our own business while providing the structure and insights we needed to scale. Thanks to Tom, had a café that’s was not just doing well, but thriving, with more profit, more control, and more freedom.
Matthew Nastasi
Coffee Business Owner
Get In Touch
Fill out the form and someone from our team will get back to you within 24-48 hours.
Terms and Conditions
VVL Transformations Pty Ltd ABN [53 621 245 261](Trading under the brand name More Than Beans)Last updated: [25/02/2025]Welcome to More Than Beans. These Terms and Conditions (“Terms”) govern your use of our websites ( www.morethanbeans.com.au) and any services, coaching programs, digital content, or products provided by VVL Transformations Pty Ltd (“we,” “our,” or “us”). By accessing our websites and services, you agree to comply with these Terms. If you do not agree, please do not use our services.
1. Our ServicesVVL Transformations Pty Ltd provides coaching, consulting, educational content, and business advisory services through GrowUnio and More Than Beans. Our services are designed to support business owners, professionals, and individuals looking to enhance their careers and businesses.2. Eligibility & User ResponsibilitiesTo use our services, you must: Be at least 18 years old or have parental/guardian consent. Provide accurate and complete information when signing up for services. Not use our services for any unlawful purpose or to violate any laws in Australia or internationally. Understand that results from coaching and business advisory services depend on individual effort and external factors. We do not guarantee financial or business success.3. Payments & PricingFees & Payment: All service fees are listed on our website or provided upon request. Payments must be made in full before services commence, unless agreed otherwise. Currency & Taxes: Prices are in Australian Dollars (AUD) and include GST (where applicable). Refunds & Cancellations:- For 1:1 coaching programs, cancellations require at least 30** days’ notice** to receive a partial refund.
- No refunds for digital products or completed coaching sessions.
- If we cancel a service, you will receive a full refund or rescheduled session.4. Intellectual PropertyAll content, frameworks, and materials provided in our coaching programs, workshops, and digital resources remain the intellectual property of VVL Transformations Pty Ltd. You may not copy, distribute, modify, or resell our content without written permission. Any unauthorized use may result in legal action.5. Limitation of LiabilityWhile we strive to provide valuable and practical advice, we do not guarantee specific outcomes. Coaching, business strategies, and professional development depend on individual effort, external market conditions, and other factors beyond our control. We are not liable for any business losses, career outcomes, or indirect damages resulting from the use of our services. You acknowledge that all coaching and advisory services are informational in nature and do not substitute professional legal, financial, or mental health advice.6. Confidentiality & PrivacyWe respect your privacy and handle your personal data in compliance with the Privacy Act 1988 (Cth). For more details, refer to our Privacy Policy. We will not disclose personal or business information shared in coaching sessions unless: Required by law. Given written consent by you. You also agree to maintain confidentiality regarding any proprietary strategies, methods, or business insights shared with you.7. Termination of ServicesWe reserve the right to terminate your access to our services if: You violate these Terms or engage in misconduct. You fail to make required payments for ongoing services. We believe your continued engagement is not beneficial for either party.
If your access is terminated due to a breach of terms, you will not be eligible for a refund.8. Third-Party Links & External ServicesOur websites may contain links to third-party websites or services. We are not responsible for the content, accuracy, or policies of third-party sites. You acknowledge that interactions with third-party services are at your own risk.9. Dispute ResolutionIf you have a dispute regarding our services, please contact us at [tom at growunio.com. We will attempt to resolve disputes informally within 14 days. If unresolved, disputes may be escalated to mediation or legal proceedings in New South Wales, Australia.10. Changes to Terms & ConditionsWe may update these Terms from time to time. The latest version will be available on our website. Continued use of our services after changes constitutes acceptance of the new Terms.11. Contact UsFor questions about these Terms, contact us at: 📧 [tom @ morethanbeans.com.au]
Privacy Policy
VVL Transformations Pty Ltd ABN [53 621 245 261](trading with the brand name More Than Beans)
1. IntroductionVVL Transformations Pty Ltd (referred to as "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our website www.morethanbeans.com.au (collectively, "the Sites"), interact with our services, or communicate with us.
By accessing or using our Sites, services, or providing personal information to us, you agree to the terms of this Privacy Policy.By accessing or using our Sites, services, or providing personal information to us, you agree to the terms of this Privacy Policy.2. Compliance with Australian Privacy LawsWe comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) regarding the collection, use, storage, and disclosure of personal information.If you have any concerns about how we handle your personal information, please refer to our complaints process below.3. Collection of Personal InformationWe collect and process personal information to provide and improve our services. This may include:3.1 Personal Information We CollectWe collect personal information such as:⚫ Identity details – Name, date of birth, and business details (if applicable).
⚫ Contact information – Email address, phone number, and mailing address.
⚫ Financial information – Billing details, payment methods, and transaction history.
⚫ Marketing preferences – Information about your interactions with our content and marketing materials.
⚫ Career and business information – If applying for coaching or services, we may collect information about your business, career goals, and professional background.
⚫ Technical and device data – IP address, browser type, device identifiers, and website usage patterns (see section on Cookies below).3.2 How We Collect InformationWe collect personal information:- Directly from you when you fill out forms, make inquiries, or engage with our services.
- Through your interactions with our websites (e.g., via cookies, log files, and analytics tools).
- From third-party service providers (e.g., marketing platforms, social media networks, and payment processors).
- Through publicly available sources, where applicable.4. Use of Personal InformationWe use personal information for the following purposes:- To provide and deliver our coaching, consulting, and educational services.
- To process payments and manage transactions.
- To communicate with you regarding bookings, support requests, or business inquiries.
- To send marketing materials, updates, and promotional offers (where you have opted in).
- To analyze website traffic, improve user experience, and optimize our services.
- To comply with legal and regulatory obligations.If you wish to withdraw consent for marketing communications, you can unsubscribe at any time by using the link in our emails or by contacting us directly.5. Disclosure of Personal InformationWe may share your personal information with:- Third-party service providers (e.g., payment processors, email marketing platforms, and cloud storage providers).
- Business partners and affiliates who assist in delivering our services.
- Government agencies or regulators when required by law.
- Entities involved in business transfers, mergers, or acquisitions.We do not sell or rent your personal information to third parties.6. Data Security & StorageWe implement security measures to protect your personal information from misuse, unauthorized access, or disclosure. This includes:- Secure data storage on protected servers.
- Restricted access to personal data based on role and necessity.
- Encryption of sensitive data where applicable.While we take reasonable steps to protect your information, no online system is 100% secure. Please ensure that you protect your personal information and notify us immediately of any suspected security breaches.7. International Data TransfersSome of our third-party service providers are located outside of Australia (e.g., cloud hosting, marketing platforms). By using our services, you consent to the transfer of your data to these providers, where we take reasonable steps to ensure compliance with Australian privacy laws.8. Cookies & Tracking TechnologiesOur websites use cookies and tracking technologies to enhance your browsing experience and analyze site performance.8.1 What Are Cookies?Cookies are small data files stored on your device that help us understand user behavior, preferences, and site engagement.8.2 How We Use CookiesImprove website functionality and user experience.
Track analytics for marketing and performance improvement.
Provide targeted advertising based on browsing history.8.3 Managing CookiesYou can manage or disable cookies via your browser settings. However, disabling cookies may affect website functionality.For more information, visit www.allaboutcookies.org.9. Your Rights & Access to InformationUnder the Privacy Act 1988 (Cth), you have the right to:
✅ Request access to your personal information.
✅ Request corrections if information is inaccurate or outdated.
✅ Withdraw consent for direct marketing communications.
✅ Lodge a complaint if you believe we have breached your privacy rights.To exercise these rights, contact us at [Your Contact Email].10. Complaints & Dispute ResolutionIf you have concerns about how we handle your personal information, you can:Contact us directly at 📧 [tom at morethanbeans.com.au]
If unresolved, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.We take all privacy complaints seriously and aim to resolve them promptly.11. Data Retention & DeletionWe retain personal information only as long as necessary to: ✅ Provide services and fulfill legal obligations. ✅ Maintain business records. ✅ Resolve disputes and enforce agreements.
When no longer required, we securely delete or de-identify personal information in accordance with industry best practices.12. Changes to this Privacy PolicyWe may update this Privacy Policy periodically. Any changes will be posted on our website with the effective date.
We encourage you to review this policy regularly.13. Contact Us
For privacy-related inquiries, contact us at: 📧 [tom at morethanbeans.com.au]